When Is The Best Time To Post On Instagram In 2024?

Prasenjit Dey  - Dating & Social Expert
When Is The Best Time to Post on Instagram

Timing your Instagram posts strategically is crucial in the ever-changing realm of social media, especially for platforms like Instagram. As we embark on the adventures of 2023, it is essential to keep a finger on current trends and user behaviors to determine the opportune moments for engaging your audience.

 By strategically timing your posts, you can heighten your visibility, foster greater engagement, and cultivate a more substantial presence.

In this article, we will delve into the intriguing world of Instagram posting schedules in 2023, uncovering prime moments to capture your audience’s attention and maximize the potential of your content. 

Let’s explore the exciting depths to know when is the best time to post on Instagram!

Best Time to post on instagram

Best Time To Post On Instagram

Every company on Instagram has a unique sweet spot and target demographic. Following guidelines for social media marketing can enhance strategies. Posting at the right time maximizes the Instagram algorithm’s impact. 

Fresh posts are prioritized over older ones in users’ feeds. Regular posting improves the chances of success. Clearly define objectives for your Instagram marketing strategy—raising awareness, increasing participation, or boosting traffic. 

According to research by the American Marketing Association, the best time to post on Instagram is early morning on a weekday.

Use previous successes as benchmarks to determine posting times. Aim to increase likes, comments, and shares by posting strategically.

We analyzed thousands of Instagram posts from companies of all sizes to reach these conclusions. Then, we contacted our research to back up this data. Here is a breakthrough of the best times to post on Ig:

  • Best Time To Post On Instagram On Monday: 5 a.m.
  • Best Time To Post On Instagram On Tuesday: 6 a.m.
  • Best Time To Post On Instagram On Wednesdays: 6 a.m.
  • Best Time To Post On Instagram On Thursday: 5 a.m.
  • Best Time To Post On Instagram On Friday: 6 a.m.
  • Best Time To Post On Instagram On Saturday: 6 a.m.
  • Best Time To Post On Instagram On Sunday: 6 a.m.

Best Day And Time To Post On Instagram

Our research also revealed that Saturday and Sunday are the best days to post on Instagram, with the maximum engagement happening at 6 a.m. on Sunday. On Wednesdays, 11 a.m. is also an ideal time to post on Instagram.

According to our research, Instagram users are most active in the middle of the week and around lunch hours. Why is that? It’s the ideal time to take a break from work or school and browse the web.  

However, weekends are typically characterized by lower activity levels, making them less ideal for posting. This is likely due to people spending more time outdoors and less time engaging with Instagram.

 Therefore, it’s crucial to understand the optimal posting schedule for each day of the week. To help you with that, we’ve provided a breakdown.

The Day of the Week

Time for Posting


7:00 PM


12:00 PM


09:00 PM


11:00 PM


11:00 PM


02:00 PM


09:00 PM


You should publish at these peak times if you’re just getting started on Instagram and only have a few previous data or follower insights to work with. 

We recommend modifying your posting frequency as your Instagram business account grows to reflect the habits of your audience.


Best Time To Post On Instagram On Monday

Monday mornings, 12:00 p.m., is the optimum time to post content on Instagram. Instagrammers prefer to kickstart their workweek energetically and often take a break around noon to check Instagram.

 Best Time To Post On Instagram On Tuesday

According to popular trends, posting on Instagram at 9:00 a.m. on Tuesday is optimal. During the 8 to 10 a.m., there is a significant amount of engagement, with the highest peak occurring at 9 a.m.

Best Time To Post On Instagram On Wednesday

The optimal time for compelling Instagram posts is typically around 11:00 a.m., while Wednesday is the busiest day for most social media accounts.

Best Time To Post On Instagram On Thursday

Posting on Instagram at noon on Thursdays is the ideal time for higher engagement, and you can anticipate increased interaction from 11:00 a.m. to 2:00 p.m. on any weekday.

Best Time To Post On Instagram On Friday

The optimal time for posting on Instagram is 2:00 p.m. on Fridays, as there is a consistent activity from 7 a.m. to 2:00 p.m.

Best Time To Post On Instagram On Saturday

Optimize your Instagram impact by posting at 9:00 a.m. on Saturdays. Stay focused on capturing attention, regardless of people’s weekend activities!

Best Time To Post On Instagram On Sunday

Sunday evenings at 7:00 p.m. are ideal for sharing your content on Instagram, as this time slot tends to show high activity and engagement. The level of conversation remains consistently vibrant throughout the afternoon and evening, from 12:00 p.m. to 8:00 p.m.

Your Most Important Goal Is Engagement With Posts

Each company has its goals, but most want their Instagram posts to reach a greater audience. In addition to likes and comments, many Instagram users have recently started adding shares and direct messages.

Furthermore, you can also incorporate various forms of Instagram interaction, such as Instagram Stories and IGTV, into your side projects.

When analyzing your personal Instagram data, it’s easy to become discouraged with the platform, as the average number of likes on a typical post is 6,000. It’s important to note that social media influencers are heavily influencing this average.

They tend to inflate the average number of comments on each Instagram post. If we exclude popular videos from the calculations, the median number of comments per video post decreases to 4.

Focus On Creating Compelling Content

Creating content without a purpose is an inefficient use of time and resources. Producing mediocre content is not worth the effort, given the potential for high performance and engagement rates.

However, it’s also crucial to consider publishing a post’s timing. Even if you have exciting ideas for blog posts, sharing them at the wrong moment can get your message lost.

When content lacks visibility, it fails to receive the necessary attention, such as approval, shares, and comments from people. 

Consequently, numerous remarkable pieces of content on Instagram have gone unnoticed over the years simply because they didn’t have the opportunity to be seen. Given the new Instagram algorithm, this issue has become even more critical.

Best Time To Post Reels on Instagram

Our research shows that reels have a 300 percent higher engagement rate than ordinary videos on Instagram, so posting them anytime is a no-brainer. The best time to publish Instagram Reels is between 9am and 12pmMonday through Thursday. 

Furthermore, you can also download Instagram reels that you like while browsing your competitors’ pages.

Tips For Identifying The Optimal Time Of Day To Post On Instagram

Analyze Your Top-Performing Posts 

Take a step back and ask yourself whether your primary goal is to raise customer awareness or create a sense of community. 

Your strategy for posting on Instagram may differ depending on your objectives. Which postings have received the most engagement in the past, and why? 

Are these postings different from the ones that are getting less attention? What do the stats reveal about the most engaging material you’ve created? 

In this circumstance, the most accurate sources of information are your own Instagram analytics and statistics. Based on your previous results, we recommend analyzing the best time frames and days of the week to publish to Instagram. 

Your social media postings from the last 30 days are examined to determine the average number of views or interactions each day and hour.  Additionally to increase your engagement on your posts you can also buy real Instagram views and broaden your awareness on Instagram.

Ensure To Look Up The Best Time To Connect With Your Audience

Next, check your statistics to see when your followers are most active on your social media accounts. Marketers must understand their target demographics. The Instagram usage of a collegiate sports fan may differ from that of a tech CEO who gets up at 4 a.m. every morning.

Check The Time zones of Your Followers.

Your competitors may also conduct similar calculations and tests in specific industries. By engaging in social listening or leading a comprehensive social and competitive analysis, you can gain insights from both the successes and failures of others.

Publishing content around the hour mark is often beneficial for many businesses. Consider posting a few minutes before or after the hour to minimize competition. 

It’s worth noting that Instagram engagement can vary, even on the same day of the week and simultaneously.

Surprisingly, 6 a.m. is included in this list. This is likely because most individuals check their phones as soon as they wake up, especially during the workweek. People are more likely to browse Instagram early in the morning from Monday to Friday compared to the weekend. 

Even on a Monday, individuals may be in a rush to start their week and may have little time to dedicate to browsing Instagram before heading off to work.

Post At a Time That Is Convenient for Your Audience

Posting at 3 a.m. may be the best option if you have a worldwide audience or are outside the “normal” time zones. 

Instead of displaying alarming alerts, it would be more effective to automate your Instagram posts using an Instagram scheduler. This allows you to schedule and publish your posts effortlessly at the optimal times daily.

Continually Show Up In The Long Run

To fully benefit from this information about your target audience, you must publish in an organized manner. It’s possible that publishing a few hours sooner than usual won’t result in a noticeable increase in traffic. 

Over time, though, regular use of the data will provide results. It’s easier for your audience to appreciate and interact with your content if they’re used to seeing it on their Instagram feed.

Your Instagram presence helps develop trust, credibility, and deeper connections with your followers.

Ultimately, both Instagram’s algorithm and your financial success recognize the authenticity of your connection with your audience.

Rest Periods Throughout The Working Day

Checking Instagram accounts during work hours, particularly during lunch breaks, has become common for many individuals. As the afternoon progresses, people’s motivation for their job tends to diminish, leading them to turn to Instagram for distraction.

Adhering strictly to a predetermined publishing schedule becomes less crucial when your audience is dispersed across multiple time zones.

It is advisable to consider the time zone of your target audience rather than your own when determining the optimal time to publish content on Instagram. 

To maximize engagement, selecting a time when most of your followers are just awakening and preparing for their day would be ideal for morning Instagram posts.

Focus on Who You’re Trying to Reach

Adhering to the “best practice” publishing schedule is fine, but if your account’s intended audience differs from the specific target audience, these timing guidelines become irrelevant.

You’ll need a business account to access Instagram Insights and view the most engaged followers on Instagram. 

For higher engagement rate by planning your posting routines in this way, you can gather data about when your Instagram followers are active. Additionally you also have the option to buy Instagram followers for increasing engagement and gathering more solid data about your followers.

A Step-by-Step Guide For Best Times To Post On Instagram In 2023

Determining the Instagram post times for your brand doesn’t have to be complex. However, there are two critical factors to consider.


Firstly, it’s essential to identify the periods when you have the highest number of followers on the platform and when they are most active in utilizing your product or service.


You can next test and optimize your ideal publishing timings using these two data points. Now, let’s look at how to determine the optimal times for you to post on social media.


Find Out When Your Instagram Followers Are Most Active


Instagram’s analytics allow you to track the activity of your most dedicated followers. To access this information, navigate to the Insights tab on your business account’s profile page under the Account Details section.


From there, click on Insights to view data categorized by content, activity, and audience engagement.


For a comprehensive understanding of your followers, visit the Audience tab, where you can access details such as their location, demographics (such as age group), and gender.


You can toggle between hours and days to identify their most active periods. Instagram Insights provides data for the previous seven days of follower activity, which is a helpful starting point but has limitations.


Consider What Style of Information Would Be Most Appropriate At Such Times


For one sort of Instagram post, the ideal time is at a different time of day. And you likely have a variety of stuff to choose from. Make a hypothesis at this point. You are the only one who understands who you’re trying to reach.


 Is it during the day or night that they are working on the issue you solve? Do they think about you when it makes sense?


Create a Social Media Strategy to Test Your Hypothesis


Knowing when your followers are online and what content they’re most likely interested in allows you to tailor your posts accordingly. An Instagram content calendar may be put into practice for a specified time, such as three weeks. Let’s take the example of managing a gym’s Instagram account.


Consider the following factors to create an engaging content calendar:


  1. Timing: Understand when your followers are most active on Instagram. For instance, in the afternoon, people’s energy levels might be low, or in the morning, when they decide between sleeping in or going to the gym. Post content during these times to provide healthy motivation.


  2. Audience segmentation: Identify different segments within your followers, such as students. Remind them of upcoming class schedules or offer specific incentives to come to the gym on less crowded days like Tuesdays and Thursdays.


  3. Post frequency: Determine how frequently you want to post on Instagram. Remember that posting less often can increase your influence by identifying the optimal posting times.


Analyze Your Results


Then, you may fine-tune your timetable to make it even more effective. If a piece of content is doing well, stick with it; if it isn’t, switch it around. The posts tab in the Insights section of your business account on Instagram displays engagement figures for each post.


 In your Instagram Insights, click the posts tab and look for engagement statistics. 


If you’re marketing a gym on Instagram, for example, you could see a spike in your early morning posts but a drop in engagement in your late afternoon posts even though many of your followers were online then. 


You may experiment with publishing different content to see what your afternoon audience reacts to most positively.


Keep Experimenting With Different Durations


Your posting history is used to calculate your post performance metrics. So, check your best timings around once a month, and experiment with new times now and again. This lets you gain insights into your users and their social media usage. 


Brands may target particular periods of the day by pre-planning their posts.Regular updates on social media can increase your chances of appearing in your followers’ feeds. 


Analytical data can determine the optimal time of day for posting, so consistent posting at the correct times is crucial for maximizing interaction. Tools like Sprout Social can assist in managing and scheduling your social media posts. 


Posting immediately before or after the optimal time can also positively impact. However, it may be better than posting precisely at the optimal time.


Therefore, maintaining a regular posting schedule and experimenting with different posting times can help increase visibility and engagement with your followers.

FAQs About Best Times To Post On Instagram?

Posting to Instagram late at night is unlikely to attract the largest audience possible. According to most research, the optimum time to post on Instagram is mid-morning and early afternoon.

Also, keep in mind the various time zones. For example, it may be advisable to publish at night if you have an international audience.

Posting on Instagram between 1 a.m. and 5 a.m. is the worst time to attract “regular” people. We discovered that content published at 5 a.m. on Tuesdays and Thursdays received the most attention. 


What matters most is who you’re targeting and when they will likely be online.

Instagram engagement might differ even on the same day of the week and during the same time. People are more inclined to check their Instagram accounts early in the morning on weekdays.


On the other hand, Mondays might be less active since individuals are hurrying to get the week started and only have a little time to check their Instagram feeds before they go to work.

Consistent engagement on Instagram is crucial, but overdoing it can be problematic. Regularly providing fresh content helps your audience get accustomed to it.


Aim for at least one new post daily; some businesses even post up to 30 times a day. Ideally, you’d want to see a few posts from your followers daily.

Instagram poses no limit to the number of posts that you may create. While Instagram has constraints on account activity, using the service to its full potential is still possible. 


Instagram limits daily follows and unfollows to 200, while the maximum number of comments allowed is around 180-200. Repetitive comments can irritate the platform.

Conclusion: The Best Time To Post On Instagram In 2023?

The best time to post on ig and social media platforms depends on your target audience. 

It is evident to respect the time zone of your audience and the daily posting times. You need to analyze your audience, have posting schedules, stay active online, and create compelling content to get the most consistent engagement.

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