7 Best Online Jewelry Stores Of 2022 On The Market You Must Have A Look At!

Nikhil Goswami
Online jewelry shops have become extremely popular with customers in recent years as they offer various benefits. Finding the right jewelry store online is not always an easy endeavor. Besides, you cannot just choose the first online store you come across because there are many important aspects to keep in mind. Whether buying jewelry to commemorate a good grade or as a gift for your grandma, certain qualities make it special. That’s why we created a list of the top 7 best online jewelry shops to help you pick the right gift ideas for your needs.

Our Top Picks For The Best Fine Jewelry Brands: 

  1. Swarovski – Overall Best Jewelry Brand, Editor’s Pick 
  2. Couple Gifts – Top Rated Jewelry Brand On The Market 
  3. Kay Jewelers – Prime Quality Gold Jewelry Collection Available 
  4.  SuperJeweler – Most Recommended Jewelry Brands By Customers 
  5. Kinn Studio – Most Popular For High End Jewels 
  6. Whiteflash – Supreme Quality Jewels Made Here 
  7. James Allen – Highly Rated Jewelry Brand Among People 

#1. Swarovski – Overall Best Jewelry Brand, Editor’s Pick

  Swarovski is a world-renowned jewelry brand that has been around for many years. The store was founded by Daniel Swarovski in Austria in 1895 when he started making crystal glass jewelry. Today, Swarovski crystals are known worldwide as the best quality crystals on the market. Swarovski has a wide range of prices. If you are looking for an affordable piece of jewelry, you can find it on the website. However, they have that too if you want something more expensive. Swarovski uses high-quality gems and crystals in their products so that it can provide its customers with the best possible products at all times. They use natural and artificial stones in some items because they believe both have advantages and disadvantages.


Has Numerous Products: Swarovski offers a wide range of products, including rings, bracelets, and necklaces. Their catalog includes everyday pieces to more elaborate styles perfect for special occasions. If you need something unique or unusual, Swarovski can provide you with what you’re looking for. Secure Website: Swarovski’s website is safe because it uses encryption technology. The feature protects your personal information from hackers and data thieves who want to steal your credit card information or social security number to commit identity theft online. Personalized Options for Annual Edition and Christmas Ornament: They offer annual edition pieces that allow you to choose your style number so that it fits your personality perfectly. They also provide Christmas ornaments which they personalize with names or dates on them if desired. This makes them great gifts for loved ones and yourself. Specialized Extenders for Necklaces and Bracelets: Swarovski has specialized extenders for necklaces and bracelets. Hence, they will comfortably fit different necklines such as V-neckline, round necklines, or boat necklines.


  • Encrypted website
  • Many fine pieces of jewelry
  • Specialized extenders
  • Special occasion personalization


  • No warranties
=> Click here to visit the official website of Swarovski

#2. Couple Gifts – Top Rated Jewelry Brand On The Market 

  Couple Gifts is a great online jewelry store that focuses on providing romantic and unique jewelry products. The brand has been around for some time and has established itself as one of the leading stores. Since day one, the company has established a reputation for providing reliable customer support. Their client service team is available all day to answer any questions you might have about their products or services. Couple Gifts has been reviewed by many customers worldwide who were able to experience the quality of their products firsthand. They are known to provide excellent service and high-quality items at affordable prices, so it’s no wonder why they have so many positive reviews online.


40% Discount for New Clients: This offer is perfect if you want the best deals on diamond rings. Customers who sign up as new members will receive a 40% discount on their first purchase at Couple Gifts. This is an excellent opportunity to save money on your engagement ring or wedding band without compromising quality or design. Many Secure Payment Options: When you shop at Couple Gifts, you can pay for your purchases using PayPal, MasterCard, American Express, or Visa. You can also choose to make your payments by check or money order. This is ideal for customers who do not have credit cards or debit cards, as well as customers who want to pay cash on delivery. Commission for Referrals: The website also offers a commission for referrals program that allows you to earn money by referring your friends and family to their website. The commission you receive depends on the number of people who make purchases from Couple Gifts after visiting your link. No Additional Costs for Undelivered Items: If you live outside the United States and place an order with this company, there will be no additional charges if your package does not arrive within 30 days of its scheduled delivery date.


  • Commission for referrals
  • Discount for new clients
  • Many payment options
  • Numerous client reviews


  • Ships to specific countries
=> Click here to visit the official website of Couple Gifts

#3. Kay Jewelers – Prime Quality Gold Jewelry Collection Available 

  Kay Jewelers has been among the long-standing leaders in the industry, and it’s not hard to see why. It features engagement rings, wedding bands, and other jewelry at affordable prices. Kay Jewelers offers a 100% money-back guarantee on all its products. You can shop confidently, knowing that if something goes wrong with your order, you won’t have any problems returning it. Or get your money back quickly, if needed, within 30 days. You can choose from three groups of gold rings: yellow gold, white gold, and rose gold. Each color has unique characteristics that make it perfect for those who want to express themselves through jewelry.


25% Off Your First Order Worth $99+: If you’re shopping at Kay Jewelers for the first time, you will enjoy 25% off your first order worth $99+. This discount is valid on any purchase from their online store. Therefore you can get started with your custom-designed and perfect jewelry piece today. Customized Jewelry Options: If you’re looking to make a customized statement jewelry piece with one or two words, Kay Jewelers has covered you. They have an entire section dedicated to customizing your diamond ring or even an engagement ring. You can customize everything from the metal type, gold or silver, to the diamonds’ color. Variety of Fine Jewelry: Kay Jewelers has a wide variety of perfect jewelry pieces that are perfect for all occasions. From engagement rings and wedding bands to diamond bracelets and necklaces. Thousands of Gold Rings: The website provides an extensive selection of gold rings available in different sizes, shapes, and designs.


  • Numerous gold rings
  • Customized options
  • Many products
  • Discount for newbies


  • Guaranteed repairs for only six months
=> Click here to visit the official website of Kay Jewelers

#4. SuperJeweler – Most Recommended Jewelry Brands By Customers 

  SuperJeweler is an online jewelry store that offers a wide range of jewelry products. The company started working in 1999 and has its headquarters in the United States, China, Sri Lanka, and India. The company offers a lifetime warranty against damages and free repair services for all its products. If you need help with the order or want to return anything, you can contact their customer service department by phone or email anytime.


Free Shipping Worldwide: SuperJeweler offers free shipping worldwide. They use FedEx, UPS, and DHL for delivery. Thus, you can track your package online. This is great because you can shop without worrying about losing your money. Provide Amazing Products at Affordable Prices: They have thousands of quality products to choose from at affordable prices. Their prices are competitive, and the products are authentic. A+ Rating at Better Business Bureau: SuperJeweler has an A+ rating with the Better Business Bureau. The company has been in business for an extended period, and in that time, it has amassed only a few complaints. That’s pretty impressive for a jewelry store. Has Personalized Products: The website offers personalized products, including engraved rings and personalized necklaces for loved ones. The website also features customizable options for rings, wedding bands, and pendants.


  • A+ rating at BBB
  • Customized options
  • Reasonable prices
  • Free shipping globally


  • Only return unused products
=> Click here to visit the official website of Super Jeweler

#5. Kinn Studio – Most Popular For High End Jewels 

  Kinn Studio was founded in 2017 to create a place where customers could find high-quality jewelry. Its mission is to create jewelry products that are both stylish and ethical. They use recycled 14k gold from old jewelry worldwide to make their designs unique. The company’s diamonds adhere to Kimberly Process standards. Hence, they’re conflict-free and ethically sourced from mines that follow strict human rights standards.


Customers Earn Money From Their Affiliate Programs: Kinn Studio has an affiliate program that allows its customers to earn money. If someone clicks on your link and buys something from the store’s website, you will earn a commission on their purchase. Has Many Products: The company offers women a wide range of jewelry and accessories. This store can find earrings, necklaces, rings, and bracelets. There are also many other things like watches you can buy from this website. Fast Shipping of Products: Kinn Studio offers fast shipping of products so that you can receive your item as quickly as possible once you place an order with them. Allows International Shipping: The shop allows international shipping. Thus anyone worldwide can buy at this store without having any issues when receiving the package at home or work.


  • Fast shipping
  • Many fine products
  • Ships globally
  • Affiliate program


  • Signature for orders over $1200
=> Click here to visit the official website of Kinn Studio

#6. Whiteflash – Supreme Quality Jewels Made Here

  Whiteflash is an online jewelry store with a wide selection of diamond pieces, which makes it a great place to shop for engagement rings. The shop also has educational guides, which can help you make an informed decision about your purchase. You can read about choosing an engagement ring and what to look for in a diamond. Free shipping is available for initial orders at Whiteflash. If you haven’t purchased anything from the site before, you won’t have to pay extra shipping costs when you order your first diamond piece from them.


The Products Are AGS-certified: All the diamonds sold by Whiteflash are certified by the American Gem Society, one of the most trusted names in the industry. This ensures you get the best quality and genuine diamonds. You Earn a Commission for Referrals: If you refer someone to Whiteflash, you’ll earn a commission on their purchase. This is great if you want to make money while helping others find the perfect engagement ring or other jewelry pieces. Provide Insurance for the Shipment: When you order from Whiteflash, your package gets insured against loss or damage during shipping. Therefore, you’ll receive compensation if anything happens to your package during transit. Variety of Payment Modes: Whiteflash also accepts many payment methods, including PayPal, American Express, MasterCard, Visa cards, wire transfer payments, or checks. You can also use a credit card if you don’t want to pay through your bank account directly without any hassle.


  • Shipment insurance
  • Various payment methods
  • AGS-certified
  • Affiliate programs


  • 10-days return policy
  • No lifetime warranty
=> Click here to visit the official website of Whiteflash

#7. James Allen – Highly Rated Jewelry Brand Among People 

  James Allen is an excellent site for buying jewelry. It offers wedding and engagement rings from some of the most popular brands in the world. You can find both traditional styles and modern designs on their website. These pieces have high-quality diamonds or gemstones that will last for years. The site allows a 360-degree view of the pieces. The feature lets you see how each piece looks from every angle on all your devices before making a purchase. This gives you an idea of what it will look like once it arrives at your doorstep. Thus, it helps you avoid any unpleasant surprises when it arrives. James Allen also offers custom order rings. If you want something special for your girlfriend or wife, the shop can do it. You can design the ring yourself and choose everything from the style to the diamonds used.


Wide Range of Prices: James Allen has an extensive range of prices for diamonds and other precious stones. Whether you prefer something affordable or expensive, they have something for everyone! It Has a Lifetime Warranty: James Allen offers a lifetime warranty on all its products. You can rest knowing that if anything ever goes wrong with your jewelry, you will not have to pay for repairs or replacements. A Great Brand for Fine Jewelry: James Allen is one of the leading brands in fine jewelry today. They offer an extensive collection of diamond engagement rings, wedding bands, and fine gemstone jewelry. Thus, they will impress even the most discriminating customer. Free Shipping Worldwide: If you live outside the U.S., you will be happy to know that James Allen offers free shipping worldwide on all orders. No matter your location, you can confidently order from them, knowing your package will arrive safely.


  • Lifetime warranty
  • Amazing fine jewelry
  • Free shipping
  • Various prices


  • Custom orders may delay
=> Click here to visit the official website of James Allen

How We Made This List Of Best Jewelry Stores? 

To create our list of the best jewelry shops online, we first scoured the internet and started with a list of hundreds of popular online retailers to see what they had to offer. Then we narrowed our list to 20 brands by looking at reviews on sites like TrustPilot and Yelp and ratings on Google and Amazon. We also checked forums and social media sites to know what customers were saying about different brands. Once we had a shortlist of candidates, we looked at some factors to create our final list of jewelry shops.

What We Looked For?

When creating our list, we looked for a few key things:
  • Secure Website: The first thing we looked for when creating our list of best online jewelry shops is a safe website. A well-protected site is vital because you don’t want your personal information exposed if there is a breach on the site. All sites in this list have SSL encryption, but some go one step further with two-factor authentication.
  • Certificates of Authenticity: A certificate of authenticity was also essential to us. This document confirms the jewelry you buy is authentic, and you won’t be stuck with a fake piece if something goes wrong with your purchase. Some sites offer certificates as part of their service, while others require you to request one from an outside source like American Gem Society Lab. All of these sites provide certificates of authenticity. Thus, you can verify that your purchase came from a reliable designer and not an unauthorized reseller who might be selling fakes.
  • Value for Money: We looked at the amount each site charges for its jewelry and how much the average customer spends on an order. We also considered whether there are any hidden fees or charges that might come up after placing an order. All jewelry brands in our list provide value for your money.
  • Brand Reputation: We considered whether or not the stores had any negative reviews from other customers who have shopped with them before. Some stores may have had some issues in the past, while others may just be starting out but still offer excellent service. We also looked at how many years they have been in business. This enabled us to realize how long they have been around and whether or not you can trust them. All the stores in this article are reputable.

Factors to Consider When Looking for Quality Jewelry Brands

There are several factors to consider when looking for a jewelry brand. You do not want to be disappointed with your purchase. Thus, you should ensure that the company you are dealing with is reliable. Here are some tips on how to find reliable jewelry brands that will satisfy you and your loved ones:
  • Reliable Customer Service
The first thing you should consider is a company’s customer service. Getting the right size, style, and custom designs are vital when buying jewelry. A great way to do it is via dealing with a company with good customer service. A quality brand will offer excellent customer support and ensure they always properly fulfill their orders. They will also respond quickly to any issues or questions their customers may have regarding their orders or products.
  • Various Payment Methods
You should be aware of the shop’s payment methods when shopping online. Some jewelry brands only accept payments through specific ways, while others allow credit cards, checks, crypto, and PayPal. If you want to shop with a company that accepts all major credit cards, it’s best to look for one that also accepts PayPal. This way, if there is an issue with your purchase, you’ll be able to contact them directly through PayPal’s support center instead of through regular customer service channels. Still, you are free to choose any payment mode you prefer.
  • Customer Reviews
The first thing that you should do is check out customer reviews. Look at what others say about the brand and how they feel about it. If there are too many negative reviews, purchasing from this particular brand might not be a good idea. However, if there are only one or two negative comments, this may not mean much. Every person has their own opinion about something, and there will always be someone who doesn’t like something that others find very useful or valuable. Therefore, even though there might be some negative comments on your chosen online shop, don’t let them put you off buying from them. They could just be one or two individuals who had an issue with their order rather than the entire company itself.
  • After-Sale Services
Another factor you should consider when looking for quality jewelry brands is after-sale services. Any brand should have an excellent after-sale service because it shows that they care about their customers’ needs and wants. What happens if there are problems with your purchased item? Will they help solve them, or will they just ignore your queries? It is best if they offer quality after-sale services. Hence you can be sure you are dealing with professionals who know what they are doing.
  • Variety of Designs
If a brand has a wide range of designs, it is likely they have been in the business for some time. This means that they can create an impressive portfolio of products over time. When looking at the variety of designs available from a particular brand, it is vital to consider how many colors are available and the different sizes in each design. If only two colors are available in one specific design and no other options, this may not be the best choice for you since it limits your choices.

Frequently Asked Questions Regarding Online Jewelry Stores:

  1. Are online jewelry shops reliable?
Yes, but you need to be careful. As an online shopper, you’re at a higher risk of buying something that’s not what it seems. This happens all the time with clothing and shoes. However, fashion jewelry is even more critical because some pieces are worth thousands of dollars, and you can’t easily return them if they’re fake or defective. When shopping for jewelry, it’s important to know what you want and what you are willing to spend on it. If you want the best quality product, you need to look for a reputable brand that has been around for a long time. Many online stores offer great product deals if you want something more affordable. Online jewelry shops have become popular in recent years as more people are now looking for ways to save money while still getting what they want. Buying online saves time and money. Usually, there is no need to drive around town looking for a particular store or brand when you can do everything from home with just a few clicks of your mouse.
  1. What makes a good jewelry shop?
The first thing that should come to mind is the selection. A good jewelry store will have an extensive collection of products and should accommodate any customer’s needs. Additionally, the employees at these stores should be knowledgeable about the items they sell. Some stores have a jewelry consultant to help you. Hence, you know that if you have questions about the items, someone will be able to answer them for you. Good jewelry shops offer competitive prices on their products. This means that no matter what item you buy from them, whether a ring or a necklace, it should be priced fairly and competitively with other stores. If you find yourself shopping for new jewelry, make sure your local jeweler has all of these qualities before making your final purchase.
  1. Can an online jewelry shop resize rings?
Yes, an online jewelry store can resize rings. The process is simple, and a trained jeweler can do it. A resized ring should give you more room for growth and make it easier for your finger to slide into place in future years. You should avoid online jewelry stores that do not offer ring resizing. The reason is that if you need to have your ring resized, you will have to send it back to the manufacturer for this service. The time it takes for the manufacturer to resize your ring is unpredictable and may take weeks or months. This can be inconvenient if you need to wear your ring immediately. Or if you are in a hurry to get a new ring size because of an upcoming event like a wedding or engagement party.
  1. Should I buy jewelry online?
Buying jewelry online can be a good way to get what you want. And, if your purchase is from a site that offers free returns, you can buy with confidence, knowing that you’ll be able to send back anything that doesn’t work out. The biggest advantage of buying online is convenience. Therefore, no need to go out in bad weather or search through stores with limited inventory. You only need to use the shop similar items search bar, and you’ll find everything you want. Ensure you use your search words properly. Still, you can use a visual search or visual search find. However, there are also risks. If the piece has any damage or imperfection and doesn’t show up in a photo upload, it can be disappointing when it arrives at your doorstep.
  1. How can you tell if a piece of jewelry is overpriced?
One of the easiest ways to tell if something is overpriced is by looking at the carat weight. If a piece of diamond jewelry has a high carat weight, you can bet that it’s priced too high. The rule of thumb here is that you should never pay more than two times the cost of the stone for a setting. If your diamond weighs 0.4 carats and costs $1,200, you should expect to pay no more than $2,400 for the setting. It includes labor and overhead costs. Another vital point is clarity. If your jewelry has too many imperfections, it’s overpriced.
  1. Is it safe to purchase jewelry online?
Buying your jewelry online is a great way to get the best deals on high-quality pieces. If you need to shop online, make sure you know what you want before placing an order. If something goes wrong with your piece of jewelry, it won’t be too much trouble for the seller to make a refund or exchange it for another item of equal value.
  1. What is considered cheap for jewelry?
Many people believe that cheap jewelry is of inferior quality and may not be suitable for everyday wear. However, this is not always the case. Many types of jewelry come from costly materials but are still very beautiful and can last a long time. One thing you should know about cheap jewelry is that it does not necessarily mean low quality or poor design.
  1. Can a jeweler sell you fake jewelry?
Jewelers can sell fake jewelry. However, it doesn’t mean they all do. Many jewelers work hard to keep their customers happy and don’t want to risk losing business over a fake piece of jewelry. If you have doubts about whether your jeweler is selling real or fake jewelry, take some time to check out their reputation online. You may also ask friends for advice on the best jewelers in your area.
  1. Which is the best metal for fine jewelry?
It depends on what you’re looking for in terms of durability, fashion, and value for money. Some metals are durable, and some look better when worn over time with age. The most famous metals are gold and sterling silver, but many others are available today. Each metal has different properties that affect how well it wears with age and whether or not you can repair them if damaged in an accident or theft attempt.

Conclusion: Is Buying Jewelry Online Any Good? 

Hopefully, you found answers to all your questions about buying jewelry online. You should read our top 7 best online Jewelry stores’ reviews to find a reputable jewelry retailer. We have done research on these jewelry stores and only recommend the best ones for many gift ideas. The jewelry stores are all reputable vendors that offer competitive prices and guarantee quality products. Another great thing about these stores is that you will get a wider selection than other retail outlets. Besides, we’ve also given you a buyer’s guide to help you go for the best.

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