Schoenbart named CEO of Port-based NPD Group

Stephen Romano

The Port Washington-based market research agency NPD Group announced on Monday that Karyn Schoenbart will be the company’s new CEO.

Schoenbart, who was most recently the president and CEO overseeing global commercial practices, will replace Ted Johnson, who will stay on as executive chairman, according to a news release.

“This promotion, to a large extent, reflects how we are operating today and supports our goals to develop our leadership and continue on our trajectory of successful growth,” Johnson said in a statement. “It recognizes Karyn’s contributions, including leading the transformation of our company with the introduction of more consultative business solutions which complement our tracking data in more than 20 industries,”

Schoenbart could not be reached for comment.

Schoenbart has been with NPD for over 30 years, serving in multiple roles, including the group’s president of Syndicated Tracking Services and the head of the firm’s Custom Division.

As president of the Syndicated Tracking Services, Schoenbart “launched the first POS tracking services in North America for prestige beauty, fashion, footwear and housewares,” the release said,

In January, the Women in Consumer Technology, an organization that promotes the advancement of women in consumer technology, named Schoenbart one of their annual Legacy Award honorees.

She also receieved the 2016 Long Island Brava award, given to high-impact female business leaders, and was also named to the Top 25 Most Influential Women of the Mid-Market list for 2015 and 2016 by the CEO Connection, a CEO membership organization.

Schoenbart is an advisory board member for the Resolution Project, a nonprofit organization that helps young business leaders.

According to the release, Schoenbart will continue to oversee global operations.

She will also work with Johnson on strategy, the release said.

Johnson served as the chairman and CEO of the agency since 1971, and was inducted to the Market Research Council Hall of Fame in 2011.

“Tod is a true visionary who pioneered sales tracking and changed the way business is done in our industries, from introducing the first point-of-sale tracking service for toys and other industries to launching new methodologies like Checkout Tracking receipt harvesting, Schoenbart said in a statement. “I am looking forward to continuing our partnership and upping our game by delivering more thought leadership and client value, on a global scale.  As the world around us changes, NPD will keep evolving and innovating to help brands and retailers address new challenges and opportunities,”

The NPD Group acquired Nielsen’s U.S. market information and research services for the book industry in January. The acquisition included U.S.-based BookScan, a service that tracks the sales of English language books, and PubTrack Digital, a service that offers digital market data based on information from publishers. PubTrack Higher Education, PubTrack Christian, Books and Consumers, PubEasy and Pubnet were all included in the deal, too.

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Stephen Romano

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