Northwell Health was recently recognized for excellence in web site design and digital communications by Strategic Health Care.
This year’s competition included close to 1,000 entries in 15 health care communications areas, according to a press release from Northwell Health.
Northwell Health also won three marketing awards, which were announced at the organization’s recent 20th Health Care Internet Conference in Las Vegas.
Northwell was distinguished in three marketing areas:
• Platinum award for best intranet business/process improvement applications or products
• Silver award for best interactive business/process improvement applications or products — brand center
• Silver award for best patient access and convenience health care system — web site
“This recognition acknowledges the resounding success of our 2016 re-branding campaign, which united our health system with a singular focus while reaffirming our commitment to world-class patient care,” Ramon Soto, Northwell Health’s chief marketing and communications officer said. “Northwell Health’s name and identity change represented a unique marketing challenge.”
The platinum award acknowledged the revamped digital tool launched by Northwell for its 61,000 employees to access internal communications, trending news, media stories, video messages from top leaders, human resource channels, education programs, research and a directory of the workforce.
The silver awards recognized the creation of the Northwell Health brand center, which provides comprehensive resources for the health system’s re-branding initiative.
Northwell’s web site won the silver award for patient access and convenience in a health care system.
Northwell recognized for website design
