Next up in the viral world, Panera Bread

The Island Now

Panera Bread, makers of delicious bread items, soups, salads, sandwiches, pastas and more, today announced that its Long Island, Queens, Brooklyn and Staten Island locations owned and operated by Doherty Enterprises will release a limited-edition Snapchat filter on Nov. 3 in celebration of National Sandwich Day.

To further celebrate, guests who use the filter in their local cafes will have the chance to win free You Pick Two entrées for one year. 

Specifically, guests visiting any of the 40 participating locations can enter the sweepstakes by taking a photo of themselves enjoying their Panera Bread sandwich through Snapchat, adding the custom Panera Bread filter to their photo and sharing with followers and via direct-message to @DohertyCareers with the hashtag, Happy #nationalsandwichday.

One guest from every location will be randomly selected to receive one free “You Pick Two for One-Year” certificate, entitling winners to free You Pick Two entrées for one year, valid for use at the participating bakery-cafés owned and operated by Doherty Enterprises.

Free meals are redeemable once per month, for one year from the date issued on the certificate, not exceeding a value of $15.

“We are excited to announce the You Pick Two Snapchat sweepstakes in celebration of National Sandwich Day,” said Greg George, vice-president of operations for quick casual and specialty concepts, Doherty Enterprises.  “We love interacting with our guests and seeing the wonderful menu combinations they choose, so we thought this would be a great way to continue our conversations outside of the cafés. We look forward to viewing the entries and awarding free You Pick Two entrées for one year to 40 lucky diners.”

Those interested in taking their love for Panera Bread to the next level will also be happy to see that the bakery-café is hiring at all locations owned and operated by Doherty Enterprises. Guests are encouraged to inquire with their local Panera Bread for more information.

With so many delicious meals to choose from, Panera Bread understands it can be hard to settle on just one. The You Pick Two allows guests to combine any two half portions of its salads, sandwiches, soups, mac & cheese, or flatbreads, enabling guests to create their own ideal meal.

For more information about Panera Bread, please visit

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